Last Revised: November 1, 2019


Welcome to VetNOW. VetNOW, LLC (“VetNOW” or “we”, “us” or “our”) has a proprietary platform and corresponding documentation (collectively, the “Platform”) through which certain products and services are offered that make veterinary care more affordable, convenient and efficient for doctors and patients, which Platform can be accessed through the VetNOW website (including any related or successor websites) or through the VetNOW mobile application.

We respect your privacy and realize that trust is the foundation of our relationship with you. This Privacy Policy describes the personal information we collect about you through your use of the Platform and how it is used.

By using the Platform, you agree to the terms of this Privacy Policy. By accessing and using our Platform (including providing information through the Platform), you expressly consent to VetNOW and our service providers collecting, using and disclosing your Personal Information (as defined below) in accordance with this Privacy Policy. If you do not agree with the practices described in this Privacy Policy, please do not provide us with your personal information or otherwise use or interact with the Platform.


VetNOW may update this Privacy Policy from time to time. The date at top of this Privacy Policy indicates the last date upon which the Privacy Policy was modified. We may modify this Privacy Policy at any time. If we do so, we will update the last revised date shown at the top of this Privacy Policy.


What are cookies? Cookies are small files that the Platform puts on your computer, which collect information that help us refine our Platform based on user preferences, make certain features of the Platform available to you and to help us track your use of the Platform. For further information about cookies, please see

What types of cookies do we use? We use cookies to help us collect information about the Platform and how users engage with it, such as (a) how often you and other users visit the Platform, (b) what portions of the Platform you and other users access, and (c) the other sites that you and other users have visited before coming to the Platform.

Google Analytics provides us with aggregated information about our users, rather than individual information about you. Google Analytics places a cookie on your computer to identify you to Google the next time you visit the Platform, but the cookie can only be used by Google. Information about Google’s ability to use and share information collected by Google Analytics about your visits to this Platform is described on the Google website, including in the Google Analytics Terms of Use.

How can I manage cookies? By changing the preferences or options of your web browser, you can instruct it to accept all cookies, block certain cookies, require your permission before placing a cookie on your computer, or block all cookies from being placed on your computer. However, please note that if you block cookies from the Platform, you may not be able to use all of the functionality that we make available on this Platform.


Our Platform is intended for users over the age of 18 and is not directed to children. We do not knowingly collect personal information from children. If we discover that we have collected personal information (as defined by the Children’s Online Privacy Protection Act) from children under 13 years of age, or personal data (as defined by the General Data Protection Regulation of the European Union) of children under the age of 16, we will use reasonable efforts to promptly delete such.


Certain web browsers have “Do Not Track” or similar settings, which allow you to tell the websites you visit that you do not want your activities on such websites tracked. Currently, the Platform does not respond to “Do Not Track” or similar settings, so your activities on the Platform may be tracked regardless of your browser settings.


The categories of personal data (“Personal Data”) we collect on and through the Platform vary depending on your level of interaction with the Platform, specifically:

When you visit the platform: When you visit and browse the pages on our Platform, the Google Analytics tool (described above) collects information about you, as described above and on the Google website. We use this information to see how you and other users engage with our Platform (e.g., how many unique users have visited the Platform, what websites they’ve visited, and how long they’ve stayed).

Subscribing to Our Newsletter: When you subscribe to our newsletter, which provides information regarding our current offerings, promotions and upcoming items of interest, we collect your email address. We use this information to fulfill your newsletter subscription request.

Registering for an Account: When you register for an account on the Site, we also collect your email address. We use this information to be able to provide you with the account.

Social Media Features: If you use the social media features included in the Platform, such as Facebook “like” buttons and certain widgets, such as a “share” button, such features may set a cookie, collect your IP address, or use other identifiers to enable them. Your use of these features is done under the privacy policy of the company providing them, such as Google or Facebook.

Making a Purchase. When you purchase a product through the Platform, the following data is collected from you and shared with us by our third-party payment processor (see below):


We will use the personal data we collect as follows:

To Process Your Transactions: We use and share the personal data you give us to process the purchases of products, and to provide those products to you.

To Update You About Us: We use the personal data you provide to us to let you know about what we’re doing and to inform you of opportunities that may be available to you. For instance, if you provide your email address to us, we may send email, such as appointment reminders, to you at that address. We may also provide that email address to our third-party vendors that help us with email correspondence, for the purpose of helping us send such email to you. If you click on a link in an email we send, we may elect to redirect you to a third-party vendor’s servers to register the link, and your clicking on the link may indicate to a third-party vendor and/or to us that you have clicked the link to visit the linked website.

To Understand Our Customers: We use the data we collect, in aggregated form, to understand the demographics of our customer base.

To Improve Your Experience: We also use the personal data we collect to improve the Platform, to administer your use of the Platform (including your account, if you have registered for one), to provide you with more relevant and desirable functionality, to provide information and recommendations to you regarding the Platform, and to enable you to easily browse, offer (as applicable), and purchase products.

Third Parties: We do not sell or rent your personal data to any third parties, such as marketers. We do, however, share your personal data with third parties that we trust that provide services to us with respect to the Platform, such as payment processors, credit bureaus, banks, verification services, companies that store our data on our behalf (e.g., on servers in data centers managed by a third parties), and other companies that provide services to us.

We also provide your personal data to contractors who help us provide the Platform to you. We require that these third parties use and disclose your personal data only to the extent necessary to provide the services we have engaged them to provide. We require that, whether due to restrictions imposed by applicable law, participation in a common framework (e.g., PrivacyShield) or our contractual relationships, these third parties implement and maintain appropriate security measures to protect your personal data from unauthorized access or disclosure.

Third parties, including Facebook, may use cookies, web beacons, and other storage technologies to collect or receive information about you through the Platform and elsewhere on the Internet and use that information to provide measurement services and target ads. You may opt out of the collection and use for ad targeting of data generated by such tools by visiting sites such as and and using the processes permitted on such sites to opt out of ad targeting.

Exceptions: In addition to the above, in certain circumstances, we may use and disclose the information we collect for the following purposes:


We securely store your data at various sites worldwide, including in jurisdictions that do not have equivalent laws in place to protect your personal data. However, in all events, we take precautions to be sure that your personal data is kept securely and is only used for the purposes described in this Privacy Policy, including through contractual provisions with the applicable suppliers.

If you are concerned about our use of third-party suppliers to process personal data or if you would like any further information about any of these suppliers, please contact us (see below). We use reasonable and industry-standard security measures to protect your personal data. However, as stated in our Terms, please note that no method of transmitting or storing information is completely secure from unauthorized access, use, or disclosure. As such, we cannot guarantee the absolute security of any information you provide to us.


We will store the personal data we collect from you for so long as we have a legitimate business need to do so (e.g., to complete transactions for you, to comply with applicable legal, tax, accounting or other regulatory requirements, or as may be needed with respect to pending litigation). After such time as we no longer have such business need, we will anonymize it or delete it from our systems. If you have any questions regarding our retention of your personal data, please contact us using the contact information noted below.


We would like to send you information about products and services of ours that we think you might like. If you have agreed to receive marketing, you may always opt out at a later date. You have the right at any time to stop VetNOW from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please contact us at the email address below.


We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

If you would like to make any of the above requests, please contact us at the email address below. We will endeavor to respond to you within one month of your request.


This Privacy Policy only covers our Platform, and not any other websites (such as social media sites). If you click a link on the Platform to navigate to another website, or otherwise visit another website, please be sure to read carefully the privacy policy for that website. We do not exercise control over any such third-party sites and therefore cannot be responsible for the privacy practices of any website other than this Platform.


If you have any questions or concerns regarding this Privacy Policy, the personal data we hold on you, or if you would like to exercise one of your data protection rights, please contact us via email at Please note that inquiries regarding any other topics, such as technical support requests, will not receive a response through this process.


If you are a resident of the European Economic Area (EEA) and believe your personal data is subject to the General Data Protection Regulation (GDPR), you may contact your local supervisory authority or the Information Commissioner’s Office.

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